A propos de Careem
Tout a commencé en 2012 quand deux consultants, Magnus Olsson et Mudassir Sheikha, ont décidé de quitter leur job pour créer quelque chose qui compte vraiment. En 2014, Abdulla Elyas, un entrepreneur Allemand Saoudien, a rejoint l’équipe des fondateurs et a contribué encore plus au ‘’Careem Boom’’ dans la région.
Careem est leur Idée Originale. Une marque qui vise à faciliter la vie des gens au quotidien en révolutionnant l’industrie du transport. Une marque qui cherche à inspirer chaque personne qui interagit avec. Une marque qui soutient toute personne qui ose croire en ses rêves les plus fous.
Une marque qui existe pour aider notre région à aller de l’avant, vers le meilleur.
Pour le moment, Careem opère dans 30 villes de la région Moyen-Orient Afrique du Nord (MENA) en plus du Pakistan: Abu Dhabi, Al Ain, Al Hasa, Alexandria, Amman, Aseer, Beirut, Cairo, Casablanca, Dammam, Doha, Dubai,El Gouna, Irbid, Islamabad, Jeddah, Jubail, Karachi, Kuwait City, Lahore, Madinah, Makkah, Manama, Qassim, Rabat, Ras al Khaimah, Riyadh, Sahel, Sharjah, and Taif.
Careem recrute un Marketing Manager et un Safety and Security Manager
Marketing Manager – Morocco
ABOUT THE ROLE
The purpose of the Marketing Manager role is to lead the Marketing initiative within a designated region. Understanding what activities increase our revenues and building a strategy with deep insights into what works and doesn’t work for the specific market. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including marketing analytics, strategic and conceptual thinking, content creation, and relationship management. Key responsibilities include:
- Analyzes user behavior and related metrics to evaluate strategies and tactics
- Develop strategies and execute CRM programs that activate, grow and retain customers maximizing ROI within budget.
- Responsible for interpreting customer database information and determining effective customer segmentation and targeted contact strategies.
- Drive engagement and retention with customer base through marketing initiatives.
- This role requires a cross-functional player who will partner closely with the Acquisition/Activation Marketing Manager as well as Growth, Analytics and all relevant departments in the organization
- Liaising with other marketing managers and build country marketing plans that include promotions and partnerships to increase revenue and meet monthly targets in area of responsibility that is correlated with the brand guidelines.
- Own the complete process of marketing plans across your portfolio of countries including deliveries of a strong plan on time, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices.
- Collaborate with management and other marketing colleagues, aligning our internal goals with new and existing partner relationships
- Forecast, measure and report result on various projects with partners, including co-created and/or cobranded content promotions, lead sharing, and/or event partnerships
- Attend relevant events to evangelize the company mission and find likeminded individuals and companies to align with on future initiatives
Maintain knowledge of geographical area of responsibility, especially major announcements, what would work and not work, and events - Collaborate cross-functionally with product management, communications, and marketing
REQUIREMENTS
The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include:
- Ability to get hands-on in a complex operational environment
- Ability to manage multiple tasks and work to tight deadlines
- Strong analytical skills and able to convert key findings into simple presentable communication
- Ability to create compelling marketing content and content writing
- Strong account manager and relationship builder, an adept communicator with the ability to liaise with people on all levels
- Ability to think about process and scale above all else to work efficiently and effectively with multiple partners
- Experience handling marketing budgets and forecasting/reporting results
- Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
- Confident, outgoing, and with a predisposition to teach others
- Good technical proficiency, literacy skills and a competent computer user
- Experience working within the technology industry/start-up environment/e-commerce is highly desirable
- Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing
- Fluent English, French and Arabic.
Safety and Security Manager – Morocco
The purpose of the Safety & Security Manager (Morocco) is to take ownership of physical security measures, drive safety programs and support our aim of making Careem the safest form of vehicular transport throughout our network for our colleagues, captains, and customers. Key responsibilities include:
- Drive the implementation of safety & security initiatives and measures across our footprint in collaboration with country and city stakeholders
- Will be responsible for responding to safety & security related incidents affecting captains, customers and colleagues
- Define and implement safety & security processes and protocols to make working conditions for captains and colleagues as safe as possible
- Design systems to monitor for and capture data on compliance of safety equipments usage amongst our car & bike population
- Develop robust information channels and analyse this feed to ensure that Careem is aware of potential risks and threats
- Report on a weekly basis to Director of Safety & Security and GM of North Africa
- Develop relationships to select vendors as per basecamp guidelines
- Ensure continuous process improvement by designing, implementing and maintaining compliance programs
- Recommend innovative solutions to safety & security challenges
- Lead investigations into safety and/or security related issues and complaints including supporting the anti-fraud team
REQUIREMENTS
The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include:
- At least 5+ years of experience in a law enforcement, military or intelligence environment
- Excellent communicator with competency in spoken and written English and Arabic
- Should be the native of Casablanca with strong command over regional context and local Arabic language
- Able to work alone as well as part of a team
- Experience in investigations and/or anti-fraud is highly desired
- Project management experience would be a distinct advantage
- Experience within operations and safety is desired
- Educated to undergraduate level or equivalent